confession

I know this is really gross to almost everyone out there, but I really like the store-bought icing that they put on cakes in the bakery department. At birthday parties I see people scooping theirs off the cake. I could forget the cake and go strait for the icing. I've heard others say it's too rich, but this is a concept I don't understand. To me, rich means delicious, buttery, smooth, and sugary--how could you have too much of that (well, I guess if you picture the massive amounts of shortening on the ingredient list it may seem gross, but I try to block out this mental picture)?